Okay here is the latest.
We have booked a photographer to come in and do headshots for updating and standardizing our office LinkedIn profiles. We have also had 2 training courses for LinkedIn, "How to maximize 'Sales Navigator’ “and "Targeting an area with Google Maps and LinkedIn."
We have established Monday meetings with prospects and contact throughout the week, we then follow up on Friday to verify that the follow up has happened. At this meeting we also discuss past projects in a hope to understand and identify successful past par runs that were profitable and that were jobs that also currently aligns with our capacity.
We have also used Lead Ferret to locate some larger clients and pepper them with emails, in attempt to say "hey, we are out here and can solve some of your problems." As well as to generate more awareness. We also added Mailtrack software to all sales employees email, with an auto bcc to our CRM internal software. I have been demo-ing "Boomerang" it has been alright.
I closed one small sale since I have been in this new role, I have done 2 trips out of the office to "knock on doors." The first trip was very successful, the second not as well, but it is a process. We are close to one rather large sale, but who knows until that purchase order is in your hand.
We have refined a nice information packet to send out to highlight our latest product line. It looks great and I have already gotten some positive feedback about it. I have been working on producing a small 3d-puzzle with our logo on it as additional follow-up tchotchke type items that could show our capabilities but also be an interesting seed to plant.
I just finished "Never Split the Difference" by Chris Voss and Tahl Raz. A great book with fantastic stories as well as intriguing content.
I am currently struggling with selling B2B without a retail hook, in retail you could offer/coupon/discount anything to get sales, truly direct B2B not so much.
I am also having a tough go of trying to come up with something catchy on LinkedIn that could lead to actual face time. Going direct without an appointment is very often met with doors that are locked and receptionist who are on the other end of a phone, behind glass, looking at you with daggers and hoping you will just disappear.