I think creating a benchmark with your customers is the most valuable thing out of the three.
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Interesting article. Thanks for sharing. I am hesitant to share too many statistics right away with my prospects as it may sound a bit too "salesy" (for me at least).
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 Number "3. Engage New Customers in Measurement" has proven to be successful for me. Jill Konrath tends to put out interesting helpful articles. 
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