I think it's important to set goals at the beginning of the quarter so that as things get busy, you can ensure you are staying on track with what you had intended to set out to accomplish. For example, big deals you want to close, accounts you want to grow, new customers you want to acquire, events you want to hold, etc.
This rings true for me and my team. I think it's important to know what page you're on and if the team is willing to put in the effort to make the plan work as far as reaching your goals is concerned. Awareness is key.