CarlosG
Hoping to start a topic to track the best books for technical sales. Please post your book recommendations here. 
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the_wolf_of_tech_sales
I've recommended these in a different thread, but might as well post them here...

SPIN Selling discusses large ($$) sales and how to ask the right questions successfully. It would be a good place to start to enable your people for customer relationships, probing questions, cold calling.
The Challenger Sale discusses how to approach customers, the sales process, and communicating value.
Predictable Revenue  is great for sales development, cold calling, etc. especially if you plan to use salesforce.com
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$aleseng
I would say How to Win Friends & Influence People is a must read for all sales professionals/human beings. 
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BJack
For management: First, Break All the Rules
Living easy. Living free.
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5G
Fanatical Prospecting
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thesalesengineer
Geared more towards the psychology of selling, I really enjoyed To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink.

"Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home."
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2mogo
the_wolf_of_tech_sales wrote:
I've recommended these in a different thread, but might as well post them here...

SPIN Selling discusses large ($$) sales and how to ask the right questions successfully. It would be a good place to start to enable your people for customer relationships, probing questions, cold calling.
The Challenger Sale discusses how to approach customers, the sales process, and communicating value.
Predictable Revenue  is great for sales development, cold calling, etc. especially if you plan to use salesforce.com


Another vote for SPIN Selling. This is required reading in our sales department. 
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NorCalTech
A bit old school but Solution Selling is a great read. From the back cover...

"When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met."
"Do. Or do not. There is no try."
-Yoda, 
Jedi Master.
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the_wolf_of_tech_sales
More good book recommendations here in the Start Ups thread: https://forum.moderntechsales.com/post/books-for-start-up-sales-people-8304904?trail=15#2
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